To showcase their new range of thoughtful Christmas gifts to clients and trade press, Not On The High Street, Swamp Motel and M&C Saatchi PR created a dinner party with a difference.
Guests were invited to the ‘real’ home of Nick and Amber Dhillon, two fully formed characters who embodied the Not On The High Street brand ideal of thoughtfulness and creativity. Greeted as old friends (the performers learnt every guest’s name beforehand) the audience stepped into the home of the Dhillon’s for their annual ‘Christmas in July’ get together, where they served a gourmet three-course dinner and exhibited a wealth of Christmas gift ideas along the way.
A magical giant advent calendar, special effects and personal storytelling collided for an enchanting showcase, entertaining journalists from The Guardian, Elle, Stylist, The Pool, Country Living and more.
‘Swamp were brilliant to work with. They managed to take our brand proposition and turn this effortlessly into an immersive, theatrical experience which felt both subtle and stand-out in equal measure. Their experience clearly shone through and meant that we felt reassured on all aspects of the project from script development to set design.’ - Charlotte Sweeney, Senior PR Manager, Not On The High Street