Under the Verizon umbrella sat their in-house creative company RYOT Studio. Their offering of creative content informed by their access to third party proprietary data is enriched by targeted distribution via the Verizon collection of online brands.
This complex offering needed to be communicated in an engaging way – with prospective and current clients understanding RYOT’s offering and generating new leads and revenues.
Swamp Motel created the RYOT Studio Tour. Initially taking place in London but since transferring to New York City and Sydney, audiences were initially invited to a humdrum tour of RYOT’s new offices. But after a fire alarm evacuation led them to a secret entrance, they stepped into the ‘real’ RYOT Studio: an underground, techo-wonderland.
Tasked with taking a brief through the creative process, audiences visited RYOT’s core departments, meeting the characters that work there and learning about their unique methodology and approach. They became the heroes in an immersive story that delved into the technical RYOT Studio offering in a dynamic, entertaining and energising way.
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