Our brief to launch season 3, the most audacious series yet, was to bring ‘in-world’ to the REAL world, through a live experience that would ‘blow your head off’ and break the internet. Our goal was to reach over 1 million people with a jaw dropping IRL immersive experience.
We created Get The V, a live, original immersive experience scripted in partnership with the show’s creator, Eric Kripke. The show was open to the public for 5 days only in London, June 2022. Opening night was a performance exclusively for 100 content creators. We also included a dedicated Twitch day, where the set was re-rigged for six special performances – each one for a pair of streamers from the UK, the Netherlands, Italy, Germany, Spain and France.
During the Twitch performance, over 67k viewers tuned in live to watch one Twitch stream which has since gained over 900k views. Several moments of the Twitch streams then went viral on TikTok expanding the reach even further.
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