Create an extraordinary, out-of-this-world Halloween event to support the brand film “The Rime of the Ancient Mariner: a Nautical Space Nightmare”.
Our two objectives:
We brought the space-nautical nightmare themed brand campaign into to the real world,to create an out-of-this-world tap-room takeover for 5 days over Halloween, at Flat Iron Square, London SE1.
A huge UFO crash landed into the outside of the building through branded set design in the tap room, and a WTF surprise performance – an army of alien’s dredged up from the river Thames marching through the streets of London towards the venue, Flat Iron Square.
10 dancers, 2 drummers, 4 processions, 4 live performances, 1 photo shoot over 3 days.
The venue reached capacity Thurs, Fri and Sat and took their biggest revenue on the Saturday since opening. The venue saw a 300% + increase on Beavertown sales over 5 days, with their week on week bar revenue up 84%.
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