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Campaign Experience Awards:
Best Pop-up Experience 2023
- Shortlisted

Brief

Create an extraordinary, out-of-this-world Halloween event to support the brand film “The Rime of the Ancient Mariner: a Nautical Space Nightmare”. 

Our two objectives:

  1. Increased brand mentions on social over Halloween: The activation should be attention grabbing and newsworthy to drive social buzz around the brand at Halloween. 
  2. Drive product engagement: Footfall driving to venue (Flat Iron Square). Sales driving in venue.

Idea

We brought the space-nautical nightmare themed brand campaign into to the real world,to create an out-of-this-world tap-room takeover for 5 days over Halloween, at Flat Iron Square, London SE1.

A huge UFO crash landed into the outside of the building through branded set design in the tap room, and a WTF surprise performance – an army of alien’s dredged up from the river Thames marching through the streets of London towards the venue, Flat Iron Square.  

10 dancers, 2 drummers, 4 processions, 4 live performances, 1 photo shoot over 3 days.

Results

78,000
views
25
pieces of coverage and content
12.5 Million
opportunities to see content
75%
increase in engagement with the brand over the weekend

The venue reached capacity Thurs, Fri and Sat and took their biggest revenue on the Saturday since opening. The venue saw a 300% + increase on Beavertown sales over 5 days, with their week on week bar revenue up 84%.

Best Pop-up Experience 2023

Ready to work with us?

+44 20 4574 2246‬
knock-knock@swampmotel.co.uk

4 Crown Works
Temple Street
London, E2 6QQ
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